Ranking In Google : A Short Guide For 2011

The way that search engines view websites and define their search relevance by ranking is continuously evolving and developing as search engine companies try to find more suitable, efficient and appropriate ways of organizing their data. These changes happen extremely frequently and over the last few years there have been a number of big changes that have affected the way web designers and SEO companies optimize websites for better search engine results.

During 2011 we are going to see some more developments in the world of SEO and it is important for web designers to recognize these developments and adapt their efforts to suit them and avoid losing previous accomplishments. Below is a detailed list of a few of the predicted major evolutions in SEO.

Social Network Marketing And Social Media Optimization – It is quite plain to see even from the least internet savvy people that marketing products on social networking sites is something every company must consider. With Facebook in particular now surpassing 600 million active users, that kind of worldwide brand exposure could only be equaled by putting up a giant billboard on the moon. Over the last few years we have seen increases in popularity across the board with regards to social networking and it is more than likely that these increases will only continue at least for the next few years. What this means is that if a company is ignoring the free marketing format that is social networking, they could see themselves floundering when search engines catch up and adapt their algorithms to include personalized recommendations from social networking sites.

Website Optimization – One easy way to gain a foothold in search engine rankings is to pay for off-site SEO techniques such as obtaining backlinks from different websites, blog posts or question sites like Yahoo Answers. However, right now Google is looking at adapting their search algorithms to penalize websites that are not optimized for web searches. This means making sure your site has relevant meta-tags and a low site load time.

Twitter – Whereas 2009 and 2010 saw a massive increase in marketing through the Facebook medium, it is expected that 2011 will bring Twitter to the forefront, or at least close to the forefront, of social network marketing. The end of last year saw a surge in marketing campaigns through Twitter and it is likely due to increase due to the benefits of Twitter over Facebook. Twitter is a real-time social networking site, when somebody uploads text, their followers are informed immediately; not in an hour, not when they get home and check their emails, immediately. The benefits in marketing terms is tremendous as with the function of re-tweets, a promotional message can be communicated to a much larger number of people in a much smaller amount of time compared to other social networking sites.

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