Have Your Sites Been Torpedoed By The Latest Google Ranking Adjustment?

Have You Been Slapped by the Google Ranking Adjustment?

Google has made some changes to their ranking algorithm. Most Internet Business marketing people get upset anytime Google changes their ranking algorithms. The truth is Google tweaks their rankings all the time, sometimes they make the public aware of some of the changes, other times they do not.

I?m happy because a lot of my sites have improved in ranking. The ranking for my main blog has suffered because I’ve not been posting on a regularly like I should, and that matters in such a competitive environment.

Google and other Search Engines are in the business of serving search results for what people are looking for. Give Google crappy content to dish up and you’ll get slapped. Maybe you will get your crappy site ranked well for a while, but eventually you’ll get ranked where you should be and that’s way back in the pack.

Google?s latest update dealt with garbage and getting it out of the search results. So that the top ranking results were real, original, and useful sites.

Over the recent months Google has been in the spotlight for some questionable search results. For example, the businessman in NY who sold eyeglasses had found if he treated his customers with enough distain and anger, stalking them in some cases, he would get enough bad forum and blog posts that it kept his rankings high… and he got new business … this is NOT what Google set out to create.

Other items they were getting bad press for are sites that “scrape” or copy content from other sites. These sites are generally not very humanly readable and low quality.

There’s nothing wrong with copying content – a huge part of the benefit of the Business of the Internet is the ability to do just that, provided you keep the source, author, and link back intact. Just be sure you?re following the wishes of the original publisher of the content. If they say you can?t copy and share the information, then don?t. If they say it?s OK to copy the content and they have asked for a link back, then give them the link back.

A lot of high quality, very helpful sites copy content from other sites, either in whole or in part. It’s all about quality and value to the user. You give credit where credit is due and make it focused on the reader, the end user.

The secret to maintaining good, consistent rankings: it’s all about quality and value to the user. There are a lot of other factors too, but without a quality base you’re open to being slapped around a lot. Without high quality content, you?re probably going to be slapped by the search engines a lot.

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