How Trust Rank And Page Rank Affect Your Search Engine Rankings

Understanding the differences between Google Page Rank and Google Trust Rank is important when building a search engine optimized (SEO) website. Depending on your Google ranking, the number of visitors to your website will increase. Since the lion’s share of web traffic comes from Google, it’s essential to understand the distinctions and differences between the two rankings in order to maximize the visitors to your website.

Page Rank is used by Google to determine if a website is an authority or not. Google does this by using a numbering system that goes from one to ten. Ten is the highest Page Rank number, and zero is the lowest. Typically companies like Microsoft, Google, or Yahoo will have numbers that are close to the nine or ten rating. Your average website has a Page Rank of anywhere between two and five. Backlinking is important to Page Rank numbers. Typically f there are more direct links to a given website, then there will be a greater chance that it has a higher Page Rank.

Trust Rank is a ranking that looks a lot closer at websites. There are many pages out on web that are pure spam, filled only with meaninglessness. What Trust Rank essentially does is filter off the spam, and allows those websites that aren’t spam to rise to the top. In order to do this Google uses experts to review specific “seed” websites. Once that website has been analyzed for “trust,” then Google will use that same website to find other websites with similarly valid information. The more relevant content is, then the more likely that webpage will get a higher Trust Rank. In short, what happens is webpages with valid content that are linked together will beget higher Trust Ranks.

Although both are important in their own ways and influence search rankings differently, it’s ultimately a combination of Page Rank and Trust Rank ratings that will make your website successful. Search engines such as Google are placing more and more importance on smarter ranking systems like Trust Rank, but long-successful methods such as backlinking are important, as is Page Rank. If you plan on building up a successful website, you want to have both Trust Rank and Page Rank working in your favor through implementation of proven SEO methods.

If you’ve created a website and you want it to be successful, it’s key to understand the most important tools that Google has out there to rank webpages. Google is the most powerful search engine on the planet and its rating systems are so important, you’ll want to make sure that your website’s Page Rank and Trust Rank ratings stay high. Knowing how both ranking systems work is key to ensuring that you have a successful SEO website. From the beginning and until the end, you’ll either want to bring yourself up to speed or have someone on your team who understands how to optimize your site for these ranking systems from Google.

Now Try – Trust Rank