Three Of The Benefits Of Having A PPC Advert Campaign

Three benefits, you say? Only three? You must be joking!

Well, I say, what?s wrong with three? The number three is more than good enough for a large variety of venues. In the holy Roman Church, they?ve got the Trinity of the Son, the Father and the Holy Ghost. On television, there are reruns of Three?s Company. In baseball, it?s ?Three strikes and you?re out!? And with pay-per-click advertising on the Internet (think Google Adwords), referred to too as just PPC (and no, that?s not some kind of brain-scrambling chemical that turns you into a raving, drooling idiot being billy-clubbed by cops outside your favorite whiskey bar), we have three benefits. This PPC stuff is a very popular option for online marketers setting up a business online by placing cute little text adverts of just a few lines, such as a headline and two lines of copy, on a special area of a search engine page. And that brings us to another three thingamajigee, that is, the three biggies in the search engine world, Google, Yahoo and Bing. The vast majority of PPC advertisers place their cute little adverts on the search results pages of one of these three corporate giants, hopefully, from the perspective of an advertiser, on the first page, because many people probably won?t bother even going to page two and certainly not page three, although I tend to look at page thirteen myself just because I was born on the Thirteenth (of October if you?re curious, or even if you?re not, and I would like, oh, say, three pair of silk-cotton mixed-weave socks, thank you very much). The idea is that PPC advertising will help you earn a healthy income and/or capture the names and emails of people who click on the advrtisements leading to a sales page or a lead capture page most often. Of course, to varying degrees, your success is dependent on your budget. Anyway, without further ado, let?s now take a look at these three so-called benefits that are provided by the wonderful world of pay-per-click advertising:

Benefit Number One. Do you know who Michael Douglas is? How about Catherine Zeta-Jones? If you are in the dark about these two people, perhaps you would like to be told that they are famous Hollywood movie stars. Moreover, they are a married couple. Still more startling information is that in fact they have appeared in a film together entitled Traffic, which by a strange turn of affairs is also what the first benefit of pay-per-click advertising I wish to inform you of is, trumpets on the ramparts — TRAFFIC!!! Now, the movie Traffic and the PPC Traffic are not exactly the same thng. For one, if my guess is correct, the word ?traffic? in the film is probably a verb, as in ?to traffic in something?, in this case that something being drugs and not humans, if I recall the storyline in its essence. But with pay-per-click the term ?traffic? is a noun, said noun representing actual human beings and not drugs. You got that? Movie, verb, illegal drugs. PPC (not a drug), noun, people searching for items on the Internet. I hope I have made this point clear to you. If I haven?t it?s your fault and not mind, but please, just keep reading, don?t run off somewhere and cry. Geez, some people! Where was I? Okay, yes, online traffic can be purchased fairly inexpensively with a pay-per-click campaign by bidding on keywords that those traffic people use when searching for stuff on the Net, and this kind of online traffic, purchased, is usually going to be delivered to your site or blog a whole lot more quickly than organic traffic, not bought (except for the time involved in SEO . . . but this essay is not about SEO, so in case you have no clue what SEO stands for, well, that doesn?t matter right now except that it is organic, meaning there is no fertilizer of some sort stinking everything up, like filthy green lucre, for one, and that, well, yeah, exactly, you don?t have to pay for it, except with time, and lots of it). In other words, or actually more or less the same words, PPC traffic can be had for a relatively low price, if you know what you?re doing, and almost immediately.

Benefit Number Two. Do you know what a branding iron is? In the event that you are a complete moron and have no idea, I will explain. A branding iron is not used to press your trousers. No, not at all. Instead, it?s a torture implement used by ranch hands for ranchers to help usually bovine babies learn about the eventual harsh realities of fast food needs and steakhouse restaurants, this device being a length of metal, probably iron — although I suppose it could be steel, perhaps even stainless steel since, you know, at times it rains on ranches . . . anyway, I digress. A length of metal, right. On one end of this branding iron is a handle type of object, and on the other end is the branding part, which has a particular, patterned, flat cookie-cutter-looking thing that when used properly leaves an impression on the surface of that which is branded by means of pain and pressure. This impression remains in the form of a scar both physical and emotional because, cows have feelings too. Haven?t you ever looked into the big sad eyes of a Bessie the Holstein mooing at you from the mushroom fields you?re trespassing on? Well, whatever. This impression, this brand burned on the flank of a little, innocent calf, indicates pride of ownership. It says, this cow belongs to me. And I am someone, someone you must sit up and notice, someone you should bow down to, a VIP, a personage of prestige, and I am as rich as Midas, so pay attention you mere minions and kiss my ring. In other words, pay-per-click advertising can be used to identify oneself to a market niche population that only wants to buy your product and will come back over and over to procure your stuff because you are the most trustworthy and highly recognized online provider of said good. Yes, PPC is good for branding, but in this case there is no blistering heat scarring your sensitive tissue, no danger that you are going to suffer injury, unless of course you get burned in the process of paying too much cash to Google to get those clicks, which would mean that your self-branding efforts aren?t working out so well and it might be time to go back to the drawing board, or maybe the ranch. However, if through your PPC advertising you are pulling in quality traffic and improving the organic search results of your website advertised, the more often somebody sees your ad, the more your name and reputation are fixed in the surfer?s mind, the more you are branded as the right person to buy from. More eyes more often means more trust. More trust equals more sales. Sometimes branding feels wonderful.

Benefit Number Three. What does it mean to convert, you speculate? Then again, you might not, but that is of no concern to yours truly because I am going to answer that question{/spin} for those that might [spin]as opposed to the willfully incurious. And it is a curious answer because of the depth of feeling involved in at least one of the situations within which there is a relationship to aforementioned query, that being, in some circumstances it means to switch from one to another of an institutional religious corporation, or faith, if you prefer, such as a lamb of the Christian persuasion changing stripes, or fleece actually, to the dreadlocks of Rastafarianism because smoking a little pot is not going to see you later burning in damnation forever, or dare I say it, a Muslim becoming a Jew because it might be less socially taxing to enjoy the occasional bacon and eggs breakfast. The reasons and motivations behind a religious conversion in fact far out-number the religions to convert to, so much so that others may be perturbed by such a decision, but you will never run out of ways to explain said conversion if pressed to do so. Actually, you can just make up a reason if you want (which the closed-minded would probably call ?an excuse?), and depending on the religion you convert to, that might even be okay, but don?t ask me which religions those are because, basically, I?m not interested, however curious I might be. And believe me, I am curious, so have a little faith, okay? The reason for my lack of interest in which faiths, speaking of faith, allow the telling of little white lies is that I am more interested in another type of conversion, the one that has something to do with the subject of this essay. Go figure, huh? I mean, after all, we are talkig about pay-per-click search engine advertising, are we not? In fact, this form of conversion is in regard to a rather unholy alliance, if you?re thinking in religious terms, between Man, Machine and Money, and keeping track of how much money the machine eats up before churning out those who will give even more money back to you. You see, with PPC advertising campaigns, it is a no-brainer to track the conversion of clicks to coin. All the information is right there for you to see where you can compare the number of tire-kickers who just click on your cute little advert with the people who actually take further action and buy from you. It?s a simple matter of just figuring out what all the statistics on your campaign page mean and then planning your PPC budget accordingly.

So, there you have it, laid out very clearly for you (if you can read between the lines), the three benefits of using pay-per-click search engine advertising to in order to get wealthy as an online marketer.